CRM and Customer Experience

SAP CRM is one of the key component of SAP Business Suite to manage customer relationship related activities. It is used to support all customer focused business areas like service, marketing, sales, etc.

Customer relationship management (CRM) and its historical importance to business are well established. Customer relationship management is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle SAP Customer Experience (SAP CX) is SAP's flagship customer relationship management (CRM) solution and successor to SAP CRM. It consists of a mixture of SAP-developed functionality and acquired solutions brought under the SAP umbrella from 2013-2018.